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Senior Brand Manager Hemophilia Healthcare Provider Marketing

Relationships Reports to the Vice president (VP) or Senior Director, Marketing and will work closely with other marketing Managers, Sales, Market Access, Commercial Effectiveness (CE), Medical, Regulatory Affairs, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, Legal, etc. External relationships include customers, key opinion leaders (KOL), advocacy groups, and professional societies. Works extensively with professional services vendors. Essential Functions Demonstrates Market, Industry, and Customer Understanding: Identifies key customer needs, drivers, and barriers from a variety of sources (e.g., KOLs, market research, etc.) Performs analyses on customer and market data to identify brand/channel opportunities. Utilizes knowledge of competitor products, trends, and activities to create effective product differentiation which enhances brand plans, tactics, and product positioning. Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics. Utilizes knowledge of the healthcare and pharmaceutical industry to generate insights, develop strategies and tactics. Develops and Executes Marketing Plans: Develops the tactical plan in line with brand strategic focus and objectives. Facilitates workgroup, the strategic design and development of strategies for the brand. Identifies opportunities for new and innovative promotional channels to communicate brand benefits to key customer groups. Leads the development of promotional materials for each key customer group based on the brand messaging. Develops Brand Strategies: Demonstrates in-depth understanding of the inter-relationships across key customer segments - e.g., healthcare professionals, consumers, and ensures promotional strategies are aligned accordingly. Develops a strategic brand plan that is prioritized and aligned with the key issues and business objectives. Leads the development of customer-focused brand strategies and optimize coordination across key stakeholders. Applies an understanding of the key drivers and value propositions that impact brand tactics. Promotions: Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales and related stakeholders. Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters. Manage the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs. Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speaker's programs, print and digital marketing materials. Leads and Manages Projects: Allocates resources based on the evaluation of business priorities, risks, timing and opportunities, and makes adjustments based on the progress of the project. Builds and maintains trusting, collaborative relationships and alliances with others inside and outside of the organization, focused on addressing key business issues, objectives, and processes. Plans and manages cross-functional teams or projects that are aligned with strategic objectives, using appropriate project management tools and techniques, and contingency and communication plans. Oversees time and costs associated with activities to ensure vendor, agency or HCP consultant estimates are realistic for agreed upon deliverables; and ensures reconciliation reports are completed. Work with CE to analyze and define the market and provide accurate sales projections/forecasts for existing products. Ensure the product strategies agreed upon are executed in a timely and efficient manner to meet the sales and profit objectives. Masters Product and Disease State Knowledge: Develops marketing campaigns that optimize claims and align with lifecycle management of the brand. Identifies competitive threats and opportunities and develops marketing programs and projects to minimize risks and capitalize upon identified opportunities. Identifies strategies and programs based on targeted disease state knowledge, and its impact on key customer segments. Utilizes Business and Financial Analytics: Creates and manages budgets, and provides guidance to others to optimize the return on investment and impact. Identifies the key factors and trends impacting performance, and recommends action plans for goal attainment and process improvement. Monitors metrics to ensure that all strategies and tactics are meeting brand objectives, develops new objectives, or makes modifications as necessary. Physical Requirements 20-30% overnight travel required. Qualifications A Bachelor's degree is required; an MBA degree is preferred A minimum of six (6) years in Sales and/or Brand Management/Marketing experience within the Pharmaceutical industry is required Experience with biopharmaceutical and injectable products is a plus Ability to work on cross functional teams Planning, Execution and Follow-Up - effectively prioritizes and spends his/her time and the time of other on what is important Develops accurate short and long-term plans Excellent communication and project management skills to ensure timely execution and follow- up Requisition ID: 57322BR
Salary Range: NA
Minimum Qualification
5 - 7 years

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